How to Make Your Own Product Labels?
The entire process of developing your new product is almost over. Now, it’s time for the real icing on the cake, meaning product label design. With its help, you can easily promote your brand and catch the eyes of potential buyers. How to make your own product labels? What should you focus on and how to choose the right company? Keep reading!
What is a product label and why is it important?
Getting to a phase where you’re about to launch a new product is an exciting and groundbreaking event. To make sure that your efforts bring the intended results, you should create an attractive product label.
A product label informs potential customers about the intended application of the product, its ingredients/components and suggestions that should be taken into account by the buyer. Apart from the name of the product and the manufacturer, the label usually contains a catchy slogan or a short advertisement that promotes the item and is supposed to encourage people to buy it.
Why is the process of making your own product labels important?
Well, in simple words, most people are visualizers which means that when we pass shelves when going down the supermarket aisle, we typically stop next to products that attract our attention because of their design, or packaging. A properly created product label can help you to:
improve your brand recognition,
attract potential buyers,
advertise your range,
gain a competitive advantage over your market rivals,
create a consistent brand image,
reach a wider range of customers,
increase your sales.
As you can see, the game is definitely worth the candle. If you want to make your own product labels, you should pay attention to a few elements that will allow you to take your design to the next level.
How to make your own product labels? A step-by-step instruction
Analyze your market rivals
Yes, that’s right. Analyzing product labels of your market rivals will allow you to determine their weak and strong points. Thanks to it, you’ll be able to create extraordinary projects that stand out from the crowd.
Create a consistent project
Once you know which direction you want to follow, it’s time to create a project. At this stage, you should focus on colors and elements characteristic of your company. It’s worth keeping your labels consistent to ensure that customers who see your products on the shelves automatically associate them with your brand.
To create a project, you can use graphic software like Photoshop, Canva, Sketch, or GIMP. If you feel that it’s not your cup of tea, commission the task to professionals.
Select the best materials and printing company
Different circumstances require different materials. If you know that your product will be stored outside or in a fridge, choose appropriate solutions to ensure high durability of your labels.
Don’t forget to do research and select a professional company that offers custom labels and benefits from technologically advanced solutions. This is the only way to achieve satisfactory results.
Making your own product label - the takeaway
Although the process of making your own product labels can be daunting and complex, it’s definitely worth the hassle. Thanks to creative designs, you can reach your target audience, inspire trust and improve sales. Don’t wait and contact our specialists to create outstanding labels.