How to Design Stickers?

Top quality and eye-catching custom stickers can enormously enhance your public business image, attract potential customers, improve brand recognition and generate greater profits.

However, to achieve all of the abovementioned objectives, you first need to design appropriate stickers that will make your company stand out from the crowd. How to do it? Keep reading!

What to keep in mind when designing stickers?

Although the process of designing custom business stickers may seem a piece of cake, it can be really complex and time consuming. To ensure that the developed project serves its purpose, it’s crucial to keep in mind a few important elements such as a message the sticker is supposed to convey, size, shape, colors, materials and typography.

Although it may sound a bit overwhelming, sticker design can be an unforgettable adventure. We’ll be more than happy to guide you through the entire process and suggest which aspects are worth particular attention. Sticky Business has been operating on the market since 1981, therefore, you can trust our professionals that design stickers for the most demanding clients and are here, willing to share valuable tips. Let’s get it started!

Appropriate size and shape

Before coming up with the actual project, you have to analyze which size and shape of the sticker is likely to be the most appropriate. In most cases, this aspect is determined mainly by the intended application of the sticker. Do you need a sticker for a building, window, vehicle, counter, store, tent or maybe a small gadget such as a smartphone or laptop?

Answering this question will allow you to make the right choice.

Colors and visibility

Regardless of the place or object your sticker is going to be applied on, it’s designed to attract the attention of passers-by and advertise your business.

When thinking about your experiences, you may probably tell that we usually observe stickers and banners from a distance. Therefore, if you design projects dedicated to laptops or smartphones, you need to be prepared that the target audience will see them only from a few meters away. Consequently, it’s crucial to ensure that the colors of the sticker are bright and visible which will increase the chances of people noticing it.

Keep in mind that making your designs attractive and noticeable doesn’t require applying all available colors that are completely unrelated to your brand image and operation. Promotional stickers are usually created to improve brand visibility. Therefore, if they aren't linked to the company, they won’t bring the desired results. It’s better to stay moderate and benefit from solutions that combine shades usually chosen by your enterprise and appealing graphic forms.

Transparent message

A communicated message needs to be transparent and understandable. Avoid unreadable fonts and remember that sometimes less is more. It’s best to keep stickers simple and to-the-point.

If you want to convey lots of information, prepare a leaflet or booklet. Stickers are supposed to be minimalistic and focus on short, catchy slogans that make recipients think about the brand. Convey your message in an effective and approachable way.

CTAs

CTA which stands for Call to Action is usually a button placed on websites, leaflets and social media profiles. It encourages recipients to take specific steps such as signing up for a newsletter, leaving a message, calling the company or filling out a contact form. Placing a similar CTA on a sticker can prompt people to google your company.

Witty messages

People love funny and witty messages. Incorporating one of them in your sticker is a recipe for improving brand recognition and catching the eye of recipients. Catchy slogans or wordplay is more likely to get ingrained in the memory of viewers.

Suitable materials

The intended use or location of the sticker is the factor that determines which materials are going to be the most suitable. PVC and vinyl display slightly different qualities and can significantly impact the end result. Analyze your objectives and choose the most appropriate option.

Although this guide includes lots of information, following our quality tips will allow you to design stickers that meet your business objectives, attract the attention of recipients, show off your creative soul and at the same time improve your brand recognition.