How to Create a Product Label Design?

Are you about to launch a new product? Wondering how to create an appealing label design that will attract the attention of potential customers? If so, keep reading our entry to learn 8 useful tips that will allow you to succeed on the market.

Product labels - why are they so important?

Regardless of the product you want to sell, its label is the first element that catches the eye of potential buyers. When walking down the supermarket aisle, most of us choose products that we know or that attract our attention. To increase your chances of success, you need labels that combine top-notch quality workmanship and outstanding creativity.

How to create a product label design? 7 tips

A professional product label inspires trust, improves brand recognition and helps you reach new customers. All this translates into greater sales and profits. However, to achieve the goal, you first need to design a project that will stand out from the competition. In order to do it, you should follow 7 simple steps:

1. Use advanced technologies

If you want to gain a competitive advantage over your market rivals, you need technologically advanced solutions that will give you outstanding results. When choosing a printing company, ask about the equipment and materials they use. Read reviews or testimonials and check whether it’s possible to get a free quote. Thanks to it, you’ll learn about estimated costs and see whether the provided customer service satisfies your needs.

2. Provide vital information

A quality label should include all necessary information concerning the type of product, its intended application, ingredients or washing instructions. Of course, the content of the label is determined by the type of offered goods.

This point is particularly important because if you sell highly competitive items and forget about vital information, potential buyers will most likely choose products offered by your rivals who don’t hide any relevant aspects.

3. Choose a matching label shape and size

Think about your packaging and choose a label size, shape and material that will match it. Remember that different circumstances require different solutions. If your products are kept in a refrigerator, labels need to be adapted to low temperatures, and humidity. Most of us are visualizers. Make sure that your design evokes positive feelings and is aesthetically pleasing.

4. Be consistent

Consistency is the key to success. Product labels should be in line with your regular brand shades and advocated values. If your website and logo are kept in pastel colors, choosing a neon label won’t be the wisest decision. Make sure that passers-by seeing your products automatically associate them with your company, even before they have a chance to read the label.

5. Ensure satisfactory readability

Readability is crucial. Customers who want to learn more about products before buying them, choose brands that use readable fonts and colors. Arrange all text elements in a way that makes it easier for buyers to read them. Chaotic labels can effectively deter customers.

6. Include a call to action

A professional, modern product label needs to include a catchy call to action that encourages buyers to enter your website, subscribe to a newsletter, check out your brand online, follow your Instagram and Facebook profile or recommend the item to friends and family. Think about intriguing, eye-catching and witty slogans that can make your brand stand out from the crowd.

7. Stay transparent

Deceiving potential customers or withholding the truth from them isn’t the best idea. Remember that a lie has no legs. Stay transparent and make sure that your labels include a sufficient amount of “white space” that helps recipients comprehend the most important pieces of information. This should inspire their trust and convince them that it’s worth choosing your brand.

Attractive product label designs - the takeaway

Product labels are one of the most important elements that attract our attention and help us decide whether it’s worth investing in particular goods. If you’re going to launch a new item, increase your chances of success by choosing Sticky Business - a printing company that combines quality workmanship and high-end technologies. Contact our specialists to get a free quote and bring your dream labels to life.

Check out our article to learn how to make your own water bottle labels.