Great Ideas For Small Business Labels
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Standing out from the competition is a big challenge for any small business. A quality custom label or decal can greatly enhance your company’s ability to attract attention to your brand. It is important to find the right printing company that can offer you the best solution and one that will wow your customers at a reasonable price.
Custom Labels can be printed using a variety of printing methods. Short-run digital presses are the perfect option for low quantity orders ranging from 100 to 1000 pieces. Flexographic printing can be a more cost effective choice for long run or higher quantity orders as the cost per label typically decreases substantially as your quantity increases.
Flexo printing requires the use of “dies” that are used to determine the size and shape of a finished label. Most flexo print shops will have a catalog of standard die sizes and shapes for you to choose from ranging from small circles to large squares and rectangles. If your design requires a custom shape, however, you may have to pay a one-time charge for the creation of a custom die that will be usable for all of your subsequent orders. While the initial cost of a custom die may seem steep, this solution is often much more cost effective in the long run than alternative printing methods. If your project absolutely requires a special custom shape for branding, then flexo printing is likely the best solution for a high quantity order.
Most digital printers have a different cutting mechanism altogether: one than does not rely on the existence of dies. This allows your label to be virtually any size or shape. Short-run digital presses use a variety of quality substrates, typically poly and vinyl that are perfect for both indoor and outdoor use. Whether you are looking for a durable and weatherproof option for outdoor use or simply a label for indoor functionality – if your quantity is low, a digital solution is for you.
Professionally-produced graphic logos may offer the best visuals on the computer screen but when it comes to printing – more is not always better. Sometimes a simple, well-designed logo will represent your company just as well as something with a lot of layers and effects. Graphically-intensive label designs often cost more to produce and at smaller sizes can look busy or muddled on the final label product.
A professional printer should consult with you on the best approach for your project. The best choice is always the one that offers both a dynamic visual representation of your brand at a cost your company can afford.