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What Color Are You? Color Label Printing With Pantones

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HEY! What Color Are You?
Miles Davis - Kind of Blue
I like to think of myself as kind of blue, a la Miles Davis, but not anywhere near as cool. “Kind of blue” is a little vague so if I had to narrow it down… I think PMS 287 blue. Very cool. Exactly the blue I wanted.

People tend not to give the colors around them much thought until their logo needs an update or some print material needs reproducing – then comes the inevitable scrambling around. It should be easier than this to print something so simple as your brand.

Using the Pantone Matching System (PMS) helps define color in a common language and avoid the use of ambiguous terms like “moss green” or “cherry red” – because there is a whole range of shades these objects can be! Industry professionals in print, design and marketing use this system to get right to the point when talking about color. It allows print projects to flow smoothly from concept to finished products with no unexpected color surprises.

Pantone Color Swatch BookYour designer should know the PMS colors of your brand. They may have supplied a style sheet listing the colors and fonts used in creating your trademark. If you are more hands-on and designed the logo yourself, but didn’t use the Pantone system, ask your printer to color match for you. Give a sample of your project to your printer and let the experts match color to the Pantone library. Sometimes this service comes with a fee, but for accuracy, the price is worth it.

If you have any questions about printing labels with Pantone colors, give us a call!

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