What color Blue are You?..

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HEY! What Color Are You?


I like to think of myself as kind of blue, a la Miles Davis, but not anywhere near as cool. “Kind of blue” is a little vague so if I had to narrow it down… I think PMS 287 blue. Very cool. Exactly the blue I wanted.

People tend not to give the colors around them much thought until their logo needs an update, or some print material needs reproducing. Then comes the inevitable scrambling around. It should be easier than this to print something so simple as your brand.

Using the Pantone Matching System (PMS) helps. Industry professionals in print, design, and marketing use this system to get right to the point when talking about color. It allows print projects to flow smoothly from concept to finished products with no unexpected color surprises.

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Your designer should know the PMS colors of your brand. He/She may have supplied a style sheet listing colors and fonts used in creating your trademark. If you are more “hands-on” and designed the logo yourself, but didn’t use the Pantone system, ask your printer to color match for you. Give a sample of your project to your printer and let the experts match color to the Pantone library. Sometimes this service comes with a fee, but for accuracy, the price is worth it.

HEY! What color are you?

If you have any questions about printing labels with Pantone colors, give us a call!

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