What To Ask Your Label Designer
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What every printing company will need to know..
The majority of label printing companies will need the same information for any job you bring them. Depending on the type of product, they will ask for vector artwork, which is a file created in a vector-based program such as Adobe Illustrator or Corel Draw and it usually has an .ai, .eps, or .pdf (just be sure the PDF is an editable PDF) file extension. Vector is the best file type for printing. You may not be able to open a vector-based file on your own personal computer unless you have a similar design program installed.
The company will also likely ask for PMS values for color matching. This is important information to provide if color is important to you. If the designer did not create the design using PMS values, ask for the CMYK values. The design should not have been created in RGB unless the design has only ever been used on the Internet. If there is even a small possibility you will want to use the design for print it should be designed in CMYK and with PMS values assigned to each to each color.
Your vector artwork should always be provided with all text and fonts in outlines. If there are any changes, you will need to find out the new font name. Ask your designer for any and all font names used in the design.
It is also a good idea to receive a .tif and a .jpg from the designer. Make sure these are high resolution bitmaps that will be large enough to print from if the situation arises. These files should, at minimum, be 300 dpi. It is also useful to receive low resolution copies of the bitmap files that you can use in email signatures or on your website. Low resolution bitmaps are generally about 72 dpi. They are great for the web but not suitable for printing.
When you hire a graphic designer to create a design for you, make sure they can provide you with all the information you will need to provide your print company. Having this on file will save you a lot of headaches down the road in the event that your designer is unreachable or moves on.
Be sure you receive:
- Any and all font names used
- PMS values or CMYK values for all colors
- Vector based files of your design/logo (.ai, .eps, or .pdf)
- High resolution and Low resolution bitmaps (preferably .tif or .jpg)