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QR Code Labels

Setting Up Your QR Code Labels for Printing – What We Require

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QR Codes are a great marketing tool that can be used to communicate a variety of information. Familiarizing yourself with some of the basic QR code formatting standards will help you get the most out of your marketing and tracking efforts.

QR Code reading applications (such as the free QR code reader “app” for the iPhone) can vary in how they process the bits of data that make up a QR code. Although you can’t control exactly how an app might process the code, correct formatting will improve the chance that it will be scannable by the wide variety of handheld devices in use today.

Types of QR codes:

It’s easy to find free software online that will make a downloadable QR code from your requested data. We even have a link to a free QR code generator.

Some common types of QR codes are:

URLS:
The browser of the scanning device will prompt you to open to a specified web page. This could be a company homepage, a YouTube video, a signup or sales page or an online petition.
For a url QR code to scan, it’s important to include the “http://www.” followed by your web address when setting up your QR code.

Email addresses:
A QR code might include a contact Email address. Prefacing the Email address with “mailto:” will prompt most QR code reader applications to send an Email to the address encoded in the QR code.

V-Cards:

V-cards are essentially digital business cards that may contain company or individual contact information such as Email address, phone numbers or a street address. Scanning this type of QR code will automatically enter this contact info into the Contacts database within the device.

Calendar information:
Event dates and times can be encoded into a QR code. Scanning this will input the information into the devices Calendar or Scheduler application as a reminder.

Variable Data QR Codes:
If you need each of your labels to have a unique QR code – check out our page on variable QR code labels.

More information on standard formatting for actionable text can be found at the following link:
https://github.com/zxing/zxing/wiki/Barcode-Contents

We have also produced a short video on QR Code Marketing that provides more information as well as many great QR Code marketing tips.

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