Design
Your design layout should accurately reflect the true
trim size and reflect all applicable Government Regulations.
Remember to plan color for printability. If you do not
have graphic design capability, we offer graphic
design services at very reasonable prices.
Bleed
Anytime the ink extends to within 1/8" of the edge
of the label it is considered a bleed and applicable
charges will apply. The space between the edge of the
image and the edge of the label is the printing margin.
We require the art to be set up with a 1/8" printing
margin (unless a bleed is what you want). Artwork will
be automatically reduced if it is not provided with
the necessary margin and a bleed is not requested.
Reverse
A reverse is when the image is accomplished by the label
stock color showing through the ink coverage. Many times
the art bleeds off the edge of the label creating the
appearance of the label stock being the color of the
imprint.
Multi-colors
When dealing with a label which involves more than one
ink color, the following are a few things to keep in
mind:
- the exact placement
of an image is especially noticeable with successive
colors as they are printed one after another to
produce a complete multi-color image. With the flexographic
process, our printing plates can shift 1/64". This
means that if the art is set up so that the colors
are butted up against each other, the colors may
gap or overlap up to 1/64" on the final printed
label.
- when dealing with
CRV (Close Registration Variance) you may want to
consider setting the art up with trapping to avoid
gaps between your colors. Trapping is when you add
a stroke to the art of each color to compensate
for the plate shift. You will want to keep in mind
that our inks are translucent (water based inks).
When two ink colors overlap there may be a color
distortion depending on what colors are used.
Screens
A screen is made up of a series of dots best seen through
a magnifying glass which give the ink a shaded effect.
Our best line screen is 65-85 lines per inch, 20% -
80% tint and 60 degree angle. Your supplied art needs
to be at these specifications if supplied as negative
or black and whites. If supplied on disk, however, it
can be at any angle because it is not scanned, but other
specs still apply.
Barcodes
We can create PostNet, FIM, UPC(A), UPC(E), EAN-13,
EAN-8, ISBN, ISSn, Code 39, Code 25, ITF, ITF-14, Codabar
and CODE 128. Please check with our art department regarding
different applications, characteristics and limitations
for each type of barcode. If the barcode stays the same
on each label it is priced as a normal label - not a
consecutive barcode label. For best scanability, the
barcode should always be printed in black on white stock.
If camera ready art is supplied we cannot reduce or
enlarge it.
Clean-ups &
Manipulations
We perform minor clean-ups at no charge. If the clean-up
requires extensive work it is charged at $55 per hour.
Art must be reviewed by Sticky Business to determine
if we can perform a clean-up or manipulation. We will
not perform extensive clean-ups without contacting you
for permission.
Camera Ready
This term refers to copy and/or artwork that is ready
to be photographed in order to make a plate. Black and
white is always preferred. Other colors or negatives
may not reproduce as well. NOTE: copy may not reproduce
from a silver, gold, red fluorescent or colored background
as the entire image may reproduce black. Also, thermography
or raised lettering may not reproduce satisfactorily.
Negatives
We can use negatives but recommend that you send black
and white camera ready art or a digital file. Using
negatives causes the art to lose a generation and may
not be reproduced with the best quality.
Digital Files/Electronic
Art
We can accept data on 3.5" IBM floppy disks, CD ROM
or 100 Megabyte Zip Disks. Data can also be sent to
our art department by Email at art@stickybusiness.com.
We do not accept 5.25" floppy disks, JAZ disks or 200
megabyte Syquest disks. Please remember to include any
unusual font suitcase. The art must be set up in spot
colors unless it is a full color process job. When sending
a JPEG, GIF or BMP you must provide it in at least 600
dpi. However, we prefer that artwork not be sent in
these formats.
Acceptable Formats
Adobe Illustrator, CorelDRAW or EPS files are preferred.
Please contact our art department if you wish to send
data in other formats.
If you have
any questions regarding our Digital Art Specifications,
send your questions to art@stickybusiness.com
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